Meet Your Instructor
I'm John Fawkes.
I'll teach you to become a freelance copywriter.
For over a decade, I've helped entrepreneurs and businesses turn words into revenue. Now I teach others how to do the same—so they can build freelance careers doing work that actually matters.
10+
Years in direct response copywriting
$10K+
Single-day revenue generated for clients
33.5%
Conversion rate on training offers
5%
Conversion on financial services sales letters
Why I built this
When I started learning copywriting, I wasted months on courses that taught theory without application. Tactics without strategy. Hype without substance.
I learned the real craft the hard way—by writing copy that had to perform. Sales letters that needed to convert. Email sequences that had to generate revenue. When your client's business depends on your words, you learn what actually works.
Over 10 years, I've written copy that's supported millions of dollars in sales. I've helped entrepreneurs generate $10,000+ in single days. I've tripled leads from PPC campaigns while cutting ad costs. I've sold everything from $97 ebooks to $2,500 coaching packages.
The Fawkes Method is everything I wish existed when I started—a practical system for learning copywriting the way it's actually used by working freelancers. No filler. No outdated tactics. Just the skills that get you hired, retained, and referred.
What I specialize in
These are the core skills I use every day as a working copywriter—and exactly what I teach in The Fawkes Method.
How I teach
Real skills, not theory
Everything I teach comes from actual client work. You'll learn the same frameworks I use to write copy that generates revenue—not academic concepts that sound good but don't convert.
Practice over passive learning
You don't become a copywriter by watching videos. You become one by writing copy. My training emphasizes hands-on exercises, real examples, and practical application.
Ethics over manipulation
Good copy doesn't trick people—it clarifies value and removes friction. I teach persuasion that works because it serves the reader, not because it exploits them.
Results over credentials
Nobody hires a copywriter because of their certificates. They hire you because your work produces results. That's what I train you to deliver.
Who I built this for
The Fawkes Method is for people who are serious about building a real skill—not looking for shortcuts.
Aspiring Freelance Copywriters
You want to get paid to write—and build a career where you control your time, clients, and income.
Career Changers
You're done with your current path and ready to learn a skill that's actually in demand and pays well.
Entrepreneurs & Marketers
You need to write copy for your own business—or want to understand what makes copy convert so you can hire better.
Location-Independent Workers
You want a skill you can use from anywhere with a laptop—no office, no commute, no ceiling on what you can earn.
Ready to learn from a working copywriter?
Start with the free training and see how I teach. No pitch, no pressure—just practical lessons you can use immediately.