The Complete Program

The Freelance Copywriter's
Shortcut

How to build a real writing business that pays you $100–$250/hr—from anywhere with a laptop and Wi-Fi.

Most courses teach you copywriting OR how to get clients. This program gives you both—because one without the other is useless.

John Fawkes

The Copy & Client System

This program has two engines that work together. Most courses give you one or the other.

Engine 1: The Copywriting Method

Learn to write copy that actually converts—not just "sounds good" but generates measurable results. Built on the Crystal Ball Method for market research, proven persuasion frameworks, and battle-tested templates.

Engine 2: The Client Getting Machine

The system for actually getting paid. Cold email sequences, phone scripts for closing high-ticket work, positioning strategies for premium rates, and a process for building a pipeline of repeat clients.

The 7-Module Curriculum

Everything you need to write copy that converts AND get clients who pay for it.

01

Copywriting Quickstart

Understand how selling in print works, how to find The Big Idea that makes a promotion click, and how to build a working portfolio fast—even with zero client work under your belt.

How selling in print works Finding The Big Idea Building your portfolio Persuasive writing fundamentals
02

The Psychology of Persuasion

Learn what actually makes people buy—the Lifeforce 8 desires that drive every purchase decision, emotional triggers that move people from interested to sold, and how to structure copy that converts.

The Lifeforce 8 desires Emotional triggers Structuring persuasive arguments Conversation vs. pitch
03

The Crystal Ball Method

Before you write a word of copy, you need to know exactly what your prospect is thinking, feeling, and afraid of. This module gives you a repeatable research system so the words almost write themselves.

Market research system Getting inside your prospect's head Research templates Live demonstrations
04

The Money Templates

The toolkit. Sales letter templates, VSL scripts, email sequences, headline formulas, bullet-writing frameworks, and ad templates—refined over years of real-world testing.

Sales letter templates VSL scripts Email sequences Headline formulas Ad templates
05

Getting Paid: Finding & Closing Clients

Where the money actually happens. How to identify ideal clients, cold email without sounding desperate, close $3,000–$6,000 projects, and land monthly retainers for consistent income.

Identifying ideal clients Cold email sequences Closing calls Landing retainers
06

Going Premium: High-Ticket Clients

How to move up-market. Position yourself for bigger projects, write proposals that win, raise your rates with confidence, and attract clients who pay $5,000+ per project.

Premium positioning Winning proposals Raising your rates $5K+ projects
07

Scaling & Freedom

Build systems so your business doesn't require 60-hour weeks. Hiring VAs, building additional revenue streams, and streamlining your process to work less and earn more.

Business systems Hiring & managing VAs Additional revenue streams Working 10-15 hrs/week

Plus 4 Bonuses

Each one designed to help you make money faster.

The $53,425 Cold Email Swipe File

The exact email sequences I've used to land five-figure projects. Copy them, customize them, send them.

Email Copywriting Intensive

Email is the fastest way to start earning. Learn to write emails that get opened, read, and clicked—fast.

Winning Sales Letter Swipe File + Breakdown

Proven sales letters with line-by-line annotations explaining why each element works.

The Copywriting Proposal Template

The exact proposal format I use to close high-ticket projects. Fill in the blanks and let the structure sell for you.

What a typical week looks like

Here's what this business actually looks like when it's running:

Monday

Spend an hour doing research for a client's email sequence. Write two emails in the afternoon. That's $400–$500 in billable work.

Tuesday

Hop on a 30-minute call with a new prospect. Send a proposal. Write a landing page for an existing client. Another $500–$800 in work.

Wednesday

Finish a sales page draft. Send two cold emails to potential clients. Go to the gym at 2pm because you can.

Thursday

Client revisions (usually minor). Outline a VSL for a new project. Invoice for the week's completed work.

Friday

Optional. Some weeks I work. Some weeks I don't.

That's not a fantasy. That's a Tuesday. The skill makes it possible. The system makes it repeatable.

This is not for everyone

I want to be straight with you. This course is not for everyone, and I'd rather you know that now than find out later.

Copywriting is a skill. It requires practice and effort. There's no magic button. But if you're willing to do the work, it can change your financial life faster than almost anything else I know.

This is NOT for you if:

  • You're looking for passive income or "push-button" money
  • You hate the idea of selling (copywriting IS selling, in written form)
  • You're not willing to reach out to potential clients
  • You want to build a "personal brand" or become an influencer
  • You think AI has "replaced" copywriters

This IS for you if:

  • You want to get paid to write—and control your time, clients, and income
  • You're willing to learn, practice, and put yourself out there
  • You want a location-independent skill that pays well
  • You understand that real skills take real effort to build

Enroll Today

$297

One payment. Lifetime access.

  • All 7 modules + 4 bonuses
  • Every template, swipe file, and worksheet
  • 30-day money-back guarantee
Enroll now

One client paying you $1,500 for a sales page covers this course five times over.

The 30-Day Guarantee

Go through the first three modules. Do the exercises. If you don't feel like you have a clear, concrete understanding of how to write persuasive copy and find clients willing to pay for it, email my support team within 30 days and I'll refund every penny. No hoops. No interrogation.

You're risking $297. I'm risking my reputation and ten years of work. I think we both know who has more on the line here.

Not ready to enroll?

Start with the free training. Get a taste of how I teach and decide if this is right for you.

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